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Unique retail solution for Norton

Norton Retail Marketing


epay is one of the UK’s leading electronic payment solution providers, the service behind transactions at over 150,000 points of sale.

As part of Euronet Worldwide, epay brings retailers and partners together in 29 countries to increase their sales and revenue. From independents to large multiple retailers they offer payment and distribution systems including gift cards, online gaming, mobile and bill payments, ticketing, road tolling, money transfer, lottery and loyalty schemes.

Well known online security brand, Norton by Symantec joined the epay stable of technology brands for distribution of its new Mobile Security proposition throughout Europe.

The Brief

A unique solution was sought for the Norton product, as the proposition didn’t follow the traditional POSA gift card process.

The retailer had to issue the consumer with a printed till receipt/chit from the installed epay hardware with the unique PIN number printed on it, the customer then redeemed the product online by completing an activation process.

The requirement was for a new card format, to follow the well known M6 footprint, that could be merchandised with the existing range of gift cards on a retail display but able to accommodate the till receipt/chit securely. There were two versions required, one for a 12-month subscription and the other for 24-months. Following production, a bulk delivery to the retailer’s DC was required.

Our Approach

  • Artwork

    Supplied assets and guidelines from Norton to create artwork files using Livewire’s patented M6C format. Prepares checks were carried out on print ready artwork ensuring compliance with print and environmental guidelines. & language variations all needed careful proof reading and checking.

  • Print Management

    2 versions of M6C Green Gift Card format printed, inline gloss varnished, die cut to shape, glued and assembled.

  • Logistics

    The cards were packed and labelled in accordance with destination retailers specifications and delivered to multiple distribution centres throughout Europe.

The Results

The unique solution allowed epay to launch Norton’s new Mobile Security product in to their retail channels in a format that worked with the existing range of gift card and retail displays.

This project also set the precedent for the till receipt/chit solution for the epay range of to POSA solutions this remains unique to epay today.