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Livewire helps launch new European Retail Loss Prevention website

By | | Categories: News

Loss Prevention Magazine EU

Leading loss prevention organisation, The Cardinal Group, approached Livewire with an already existing .com website for a very popular USA Loss Prevention Magazine, LP Magazine. Cardinal was launching an EU version and wanted to replicate the American site.

With a tight turn around due to the printed magazine being launched in November, Livewire suggested that the site should be built on a reliable amd familiar platform which Cardinal was used to, yet it would still work in the same way as the US site. This was more practical for the client than having to learn a new CMS and publishing platform.

One of the main functionalities on the existing LP site was the ‘cloud’ which acts as a portal for a number of Loss Prevention information sites. So Livewire recreated this with the same functionality enabling EU users to navigate around the same information.

The website is aimed at Retail Loss Prevention professionals and showcases ground-breaking information from 'on the ground' writers, expert commentators, academics and retail contributors focused on loss prevention issues unique to the European Market.

Cardinal provided the content and within four weeks the website was ready to go live, in time for the magazines to hit people’s desks.

The site has been such a success that Louise Henham, magazine editor and Marketing Manager at The Cardinal Group, has been inundated with customers wanting to subscribe to the online and printed magazine.

Hannah Powell, Account Manager at Livewire said, “The US website was very established so there were concerns with building it on the same platform as it was an unknown format for the client and would have taken considerable time to make it EU-friendly. Creating the EU version from scratch, but using the same visuals, navigation and functionality, meant that the content was easier to control and unload at the start. With a tight deadline in our sights and good communication channels we hit the go live deadline and the site has produced fantastic results for the client.”

Tags: Digital Marketing