Good POS influences buying decisions. With an estimated impact window of only 2 seconds, innovative design and strong messaging will catch the eye.
The newest research suggests that 50% – 80% of all fast moving consumer goods sales are either unplanned or made on impulse even with the ever growing online activity.
A massive 24% of shoppers are influenced by point-of-sale displays while only 17% are influenced by price. According to the Point-of-Purchase Advertising Institute, 76% of purchase decisions are made in store.
Now retailers can go a step further and integrate technology such as QR codes, augmented reality or NFC to help manage and deliver increasing volumes of information in store in a way that presents shoppers with an experience that is engaging and superior to simply buying online.
There is a whole range of Point of Sale, but here are some of the most common examples:
- Giant dummy boxes
- Rotating hexagonal standee
- Hanging banner
- Floor vinyls
- Display standee with trays
- Quarter pallet FSDU with header
- Half pallet FSDU with header
- Waterfall full pallet with header
Getting the right Point of Sale in the right place at the right time can make the difference between the customers buying or not buying.
A typical brief we get from clients is to develop bespoke, cost-effective, amazing packaging that brings their products to life. To complement this, and to make the most of the packaging, eye-catching POS is a must. Jellyfish Livewire works with some of the world’s largest and most successful packaging printers to develop hard-working solutions that really do work.
Jellyfish Livewire have access to full design and prototyping CAD facilities, we can take concepts and turn them into full mock-ups to ensure complete accuracy and suitability before production commences. Jellyfish Livewire has the capability to produce a wide range of supporting collateral, from in and out-of-store retail marketing materials to employee engagement and product training information.
Contact us today to see how we can help with your POS needs.