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The Importance of Point of Sale in Retail

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Good POS influences buying decisions. With an estimated impact window of only 2 seconds, innovative design and strong messaging will catch the eye.

The newest research suggests that 50% – 80% of all fast moving consumer goods sales are either unplanned or made on impulse even with the ever growing online activity.

A massive 24% of shoppers are influenced by point-of-sale displays while only 17% are influenced by price.  According to the Point-of-Purchase Advertising Institute, 76% of purchase decisions are made in store.

Now retailers can go a step further and integrate technology such as QR codes, augmented reality or NFC to help manage and deliver increasing volumes of information in store in a way that presents shoppers with an experience that is engaging and superior to simply buying online.

There is a whole range of Point of Sale, but here are some of the most common examples:

  • Cubes
  • Totem
  • Giant dummy boxes
  • Rotating hexagonal standee
  • Hanging banner
  • Posters
  • Floor vinyls
  • Wobbler
  • Display standee with trays
  • Quarter pallet FSDU with header
  • Half pallet FSDU with header
  • Waterfall full pallet with header

Getting the right Point of Sale in the right place at the right time can make the difference between the customers buying or not buying.

A typical brief we get from clients is to develop bespoke, cost-effective, amazing packaging that brings their products to life. To complement this, and to make the most of the packaging, eye-catching POS is a must. Jellyfish Livewire works with some of the world’s largest and most successful packaging printers to develop hard-working solutions that really do work.

Jellyfish Livewire have access to full design and prototyping CAD facilities, we can take concepts and turn them into full mock-ups to ensure complete accuracy and suitability before production commences. Jellyfish Livewire has the capability to produce a wide range of supporting collateral, from in and out-of-store retail marketing materials to employee engagement and product training information.

Contact us today to see how we can help with your POS needs. 

Tags: Print Management