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SEO Glossary

Fed up of trying to figure out what the latest SEO jargon is talking about? Then look no further! Jellyfish Livewire has compiled an SEO glossary to help you bust those jargon terms.

301 redirect (permanent redirect)

Accessibility

Algorithm

Alt image tags

Anchor text

Authority

Authority pages

Authority site

Backlinks

Black hat SEO

Blog

Bot

Bounce rates

Breadcrumbs

Cached date

Cached pages

Canonical domain

Canonical issues

Cascading Style Sheets (CSS)

Cloaking

Comment spam

Content

Content Management System (CMS)

Conversion rate

Country code Top-Level Domain (ccTLD)

Deep linking

Domain

Domain hijacking

Domain popularity

Doorway or bridge pages

Duplicate content filter

Duplicate content penalty

Feed

FFA

Frames

Gateway page (doorway page)

Generic search phrase

Google "sandbox effect"

Google APIs

Google bowling

Google juice

Google sitemaps

Google universal search

Googlebot

GYM

HTML

Hub pages

Hummingbird

Index

Index coverage

Index inclusion

Information architecture

IP address

Keyphrase (keyword phrase)

Keyphrase analysis

Keyphrase qualifiers

Keyphrase variants

Keyword cannibalisation

Keyword density

Keyword stuffing

Keywords

Latent semantic indexing

Link anchor text

Link building

Link context

Link equity

Link exchange

Link farm

Link popularity

Linkbait/linkbaiting

Linkerati

Manual action

Manual Penalty

Mesh structure

Meta description meta tag

Meta keywords meta tag

Meta tags

Mirror site

Multilingual SEO

Natural or organic listings

Nofollow attribute or tag

On-page optimisation

Outbound links

PageRank

PageRank sculpting

Paid listings of a search engine

Panda

Pay for inclusion PFI

Penguin

Personalised search

Persuasion

PPC (pay per click)

Preferred landing pages (PLPs)

Ranking factors

Really Simple Syndication (RSS)

Reciprocal linking

Rich media SEO

Robots

Robots.txt

Search engine filters

Search engine index

Search engine marketing (SEM)

Search engine optimization (SEO)

Search engine ranking algorithm

Search engine results page (SERP)

Search engine submission (registration)

Search journey

Server log files

Session IDs

Sitelinks

Sitemap

Snippets

Social bookmarking

Spider trap

Splash page

Static page

Strategic keyphrases

Supplemental pages

Target keyphrases

Title tag

URL (uniform or universal resource locator)

Usability

User agent

User-generated content (UGC)

Vertical search engines

Viral marketing

Web analytics

White hat SEO

WHOIS record