Search is evolving, and social media is becoming more important in digital strategies. Traditional notions of brand authority for rankings are increasingly influenced by social content. Now, more than ever, the integration of search and social through planning, measurement, tactics and reporting, is a key feature of our approach to social media.
As part of our digital strategies we integrate Social media in the following ways:
› Identifying target audience personas
› Content Development and calendar
› Social signal monitoring
› Drive traffic to site from Social channels