In 1996 Graham Lycett started a small print management company on England's south coast. At its height in 2001, it serviced clients including British Gas and Corgi and secured a number of high profile trade contracts. In 2003 that company evolved into Livewire, a full service agency offering a range of creative services for all types of clients.
From 2005 to 2010, Livewire worked with more and more retail customers on packaging, internal communications and branding projects. This natural evolution helped us sharpen our focus on the retail sector, and we have become very good at it – just ask our clients.
Over the years we have changed as the commercial landscape has changed and today, following an acquisition in November 2012, we are part of the Jellyfish Group, a leading digital agency with offices in the UK, USA and South Africa.
Print management company founded.
Evolved into agency - Livewire Intelligent Media Ltd. was born.
Developed and licensed M6+ format gift card.
Launched first UK gift card mall in 600 Sainsbury's for InComm.
Launched gift card malls into Woolworths, ASDA & Shell for Incomm.
Saudi Arabia retail project - on-site marketing for 12 malls, 15 food and 75 fashion brands. Successfully introduced Low Price Everyday initiative into Géant Hypermarket in the Middle East.
Developed unique telecoms format card.
Developed first Green Gift Card using patented snap format.
M6+ format card won Best Card Design of the year award at The Card Awards.
Launched Regus retail proposition into Staples UK.
Delivered first Green Gift Card for the RFU at their Twickenham store.
50% acquired by Jellyfish Group.
Moved into new premesis in Romsey.
Launched Green Gift Card website.
Rebranded and launched new website.
Launched Regus in Officemax USA and re-launched in Staples UK.
Delivered world's first giant piano bridge for leading UK shopping centre operator Intu.