Whether you're a business owner or marketer, facing an ever-evolving digital landscape can be a challenging prospect. Trying to grow a newly formed business within that landscape can be seen as a monumental task. However, it doesn't have to be. By using growth hack techniques, you can grow your business online with a more targeted and streamlined plan of action.
You may be wondering what a growth hack is? A growth hack is a tactic, action or execution that results in a business growing. Whether it's an increase in followers, sales or brand awareness, a growth hack can help a business fast track its objectives.
For a newly formed business, they can be a great tool, when used effectively, they can help achieve goals faster and reach a larger audience in a reduced amount of time. However, the rewards of growth hacks can only be claimed when they are used correctly.
We've put together our top 7 growth hacks that will help you simplify your marketing efforts and have the potential to achieve your objectives more quickly.
Follow and research your competitors
When planning the steps, you're going to implement in your marketing strategy, researching your competitors will help streamline your ideas. By looking at their marketing efforts, whether it's their social media, email marketing or a podcast, you'll be able to understand what type of marketing your audience responds to the most. You will also be able to see your competitors' mistakes, and you can try to avoid making the same ones.
This is a must-use growth hack for any startup business that wants to avoid making marketing mistakes and attract its target audience as quickly as possible.
Set clear goals
Giving yourself clear objectives to achieve will help make growing your business easier and seem less daunting. In addition, referring back to your goals will help you stay on track and be more specific with your marketing efforts.
Another benefit of writing your objectives out is you're more likely to achieve them, as you can make adjustments to your plan and see any faults that will occur further down the line.
Content marketing is key
It's no secret that content marketing is one of the best ways to interact with your target audience. You can engage your audience in various forms of this type of marketing, such as writing blogs, social media posts or case studies.
When creating your content, one area to focus on is making sure that it's sharable. Having content that your audience will share will help the overall growth of your business's online presence. Whether it's a retweet, re-post or sent via direct message, this growth hack can be used for any business.
Check your data
If you're looking for the most effective way of growing your business, then data should be at the forefront of every marketing decision that you make.
Analysing how your marketing efforts are performing will give you a clear overview of if you're on track to achieve your growth goals. This could be in the form of social media analytics, email marketing open rates or website analytics.
Keep track of your SEO
SEO or search engine optimisation can be seen as a chore by many people due to Google's ever-changing algorithm.
Although, it can be one of the most effective growth hacking tools due to the increase in traffic that can occur when SEO is successfully implemented. Staying up to date with the changes to Google's algorithm will help to maximise this growth hack and help you to understand further what is needed to optimise your website effectively.
Get your staff onside
One growth hack that is often overlooked by many is the impact that staff can have on growing a business.
Having staff share company content on their social media channels can help to increase both brand awareness and website traffic. This growth hack is often referred to as 'employee advocacy' and is used by both small and large brands across the globe.
Optimise your email marketing strategy
One of the best ways the reach your audience is through email marketing. This type of marketing is often overlooked as the importance of social media grows. Although, this type of marketing is ranked the highest when trying to generate leads and reach your audience. Many brands use tools or agencies to help construct their email marketing funnels, as it saves them time and can be cheaper in the long run.
need help with your growth hacks?
Planning your growth hacks is the first step for your strategy. Making the time to introduce them can be the hardest step. If you need a helping hand to achieve your marketing goals, then get in touch.
We have a range of services that can speed up your marketing plans. If you require help with your content marketing, website, branding or SEO, please give us a call on 01794 725 454 or make an enquiry, and we'll be happy to help.
