Your logo will be the basis of ALL future design for your business.
A good brand can be the biggest sales driver for you. If done right, your brand can become one of the most powerful sales tool you’ll ever invest in. Brand association alone can generate significant revenue and can be one of the biggest factors in purchasing decisions for many users when considering your product versus a competitors.
The right message
Conveying the right message with your logo is paramount to it’s effectiveness. The work we do with you will provide insights as we come to understand your company, your values, what drives you and your goals, so we can create a visual representation of what your company stands for. This is communicated visually to your audience through your logo design, fonts, colours and visual assets.
The right design
Crafting the right logo is one of the most important parts of the a branding project as it is usually the audience’s first interaction with your business. So the logo needs to be easily recognisable, clear and distinctive. It must immediately convey the qualities of the brand but also be flexible enough to work effectively across multiple mediums from the website, social media channels, signage through to print. A good logo must also be flexible so it can be scaled down to an icon or favicon, yet remain just as distinctive.