Your logo helps to define your brand and business as one of the first point of contact that can make a lasting impression.
When people connect with your branding, they can be more open to engaging with your company. Great logo design requires a complex mixture of research, design, creativity and understanding of your business.
The Right Message
Conveying the right message with your logo is paramount to it’s effectiveness. The work we do with you will provide insights as we come to understand your company, your values, what drives you and your goals, so we can create a visual representation of what your company stands for. This is communicated visually to your audience through your logo design, fonts, colours and visual assets.
The Right Design
Crafting the right logo is one of the most important parts of a branding project as it is usually the audience’s first interaction with your business. It is also what makes you stand out in a competitive world, making you and your business more memorable to your audience.
Your logo needs to be easily recognisable, clear and distinctive to immediately convey the qualities of your brand, at the same time be flexible enough to work effectively across multiple mediums. This can include anything from your website & social media channels to signage
A good logo must also be adaptive so it can be scaled down to an icon or favicon yet remain just as distinctive.