Good content marketing will bring your website more of the right traffic, higher quality leads and improved brand awareness.
The right content and strategy will help you develop long-lasting relationships and loyalty with your customers. Content is everything. If it's not relevant to the user, engaging and readable they will likely get bored and leave your website taking their business with them. Concise, to-the-point content is key to keeping users engaged. Complemented by engaging imagery, video and other graphical assets, content becomes more powerful, more memorable and more sharable.
Creating content around the keywords that really matter to you and your business and that resonates with the audience that is useful, original and relevant and that gives the user exactly what they came to the website for is important.
Creating the right content that will resonate best with your target audience isn’t a case of simply brainstorming a few ideas. It’s about researching and understanding, through technology your target demographic to learn about their interests and questions and any barriers to engagement there maybe.
To create great copy you need to know:
- What appeals and excites them
- What frustrates them
- How they use technology to consume content
- What influences their decision-making
First we work with you to create great content that people will love to read. Then we will market this content for you. We have online, collaborative tools that create content calendars and schedule this content to be broadcast on your social media channels that will in turn drive traffic to your website to read a full article. Combine this with tailored landing pages, then you have an effective digital journey that allows you to add CTAs throughout. We can also provide email marketing so your existing contacts so they get to see your content in a different medium, again the CTA will be to visit your website to more information. Creating content such as useful guides, free tools, resource linking are very powerful ways to provide your audience with reason to interact with you.