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In-depth audits and research is paramount to the success of your business in a digital landscape.

Understanding your users, your competitors, your market and your own internal business objectives is key to making informed structural, design, UX and testing, decisions when planning new a website. A thorough understanding of the keywords you need to rank for, their search volumes, technical SEO best practice and how to leverage organic search will help develop a strategy to ensure your site preforms in SERPs. Without this research and understanding, you would simply be guessing and your business would likely not see growth, user engagement or a return on investment.  

SEO Audits

Our SEO audits are specially designed to enable us to really understand your website’s performance as well as thoroughly prepare prior to a new website build. We benchmark you against your competitors to indicate opportunities for growth. We ensure the website is geared toward SEO best practice taking into account algorithmic quality updates, complex new scripting languages and an evolving mobile first digital universe has reiterated the importance of technical SEO.
Our technical SEO audits include:

  • Crawl and indexing check
  • On page elements
  • Site speed
  • Image handling
  • Competitor comparison

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SEO Content review

Content is key to user engagement. Content is what will draw your user to the website, will aid in SEO and will keep your users on your website. It’s important we evaluate any existing content and ensure it’s optimised for your target market. Onsite content needs to demonstrate clear relevancy and usability signals to perform in a crowded organic space. We work closely with you to understand your business, products, business objective and target audience when considering the content strategy to ensure it is engaging and relevant enough to outperform your competitors in SERPs. Our SEO research findings are presented in actionable, easy-to-understand formats with clear instruction on what is required to leverage the opportunities discovered. We consider a wide range of elements in our audits for a new website build including: 

  • Structure
  • Format
  • Keywords
  • Search volumes
  • Relevancy
  • Competitor comparison

If you want your existing website to work harder in organic search, we offer a range of SEO audits that will provide you with an SEO strategy. [link to SEO packages]

UX Audits

Our UX audits are used to evaluate yours and your competitors websites in detail. This will let us understand your users behaviour, your competitors and how their websites compare to yours. We look at the structure of your website and see if it’s compliant to UX standards. This research allows us to optimise your online presence and maximise opportunities for conversion. We use the same methodologies when applying best UX practice for a new website build. Providing an enjoyable, efficient user experience is vital to drive conversions. 

Defining Objectives

The most crucial part of any website design project is defining key objectives that will benefit your business and facilitate growth. We use a number of tools and tried and tested techniques to help us work with you to develop refined and realistic objectives for your business. These techniques include:

  • Stakeholder Interviews
  • Customer Interviews
  • Workshops
  • Contextual interviews
  • Focus Groups
  • User Surveys

Research & Data

During the research phase we gather all the information we can about your business, your market, your customers, your competitors and your business objectives as well as the overall expectations of the project.

We need to understand any potential challenges before we begin to solve them. We have a number of methodologies for gaining insight into user behaviour and competitors. These include:

  • Data Analysis
  • Conversion metrics
  • Customer care data
  • Sales data
  • Traffic/engagement
  • Competitors
  • Competitor Benchmarking
  • Competitor Usability Testing

Usability Analysis

We will review your analytics data to see the actual behaviour of your site’s visitors, where they come from and where they go once they are on the site. We look at the type of devices they use and where they are. This all helps inform how to maximise the digital journey a user goes on when interacting with your website. This information will significantly help with the functionality design of your new website or give clarity for change on an existing website, ensuring the best possible user experience. Our analysis considers:

  • User Experience
  • Usability Testing
  • Usability heuristics
  • UX Standards & Best Practices
  • Compliance with UX standards
  • UX Best Practices
  • Visualisation
  • Expert Review

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Defining Objectives

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E   info@jellyfishlivewire.co.uk

 

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