In-depth audits and research are paramount to the success of your website.
That’s why we take the time to get to know your business, understanding your users, competitors and market along with your own internal business objectives.
This work is key in making informed decisions and designs when it comes to your website.
Not only do we look at what each page will look and feel like, but we work on optimising your site and navigation for a better user experience and to aid in your growth.
Research and data
During the research phase, we gather all the information we can about your business, your market, your customers, your competitors and your business objectives. This helps us to define a strategy and plan that meets your business goals.
Any challenges that you face are also useful to know, so we can adapt and find the right solutions for you. During this stage, we’ll work with you to analyse your site’s data, the customer journey, your competitors in alignment with your business goals, so we can get started creating a site that meets your needs and the needs of your customers.
Defining Objectives
When we start out working with you, we want to make sure we fully understand who you are as a business and who your customers and competitors are so we can design something truly built for your business.
As a result, we work closely with you to define key objectives that will benefit your business and facilitate growth. We’ll lay these out and get these approved so you can follow each step of the way we work.
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Customer and user experience (UX) audit
Our UX audit and analysis help us to establish an understanding of user behaviours and benchmark it against your competitors and existing site. We take into account the structure of your website and ease of use based on what we understand your customers will benefit from such as the device they most use, or pages they land on first.
Don’t have a website? That’s okay. We do our research to apply best UX practice for a new website too.
Easy, seamless websites that really engage with your clients and maximise their digital journey based on our research allows us to optimise your online presence and maximise opportunities for conversion.
