The Optima Group
Rebrand and launch
As a leader in explosive threat mitigation, Optima has grown quickly to provide world-renowned services - not only for governments, NGOs and commercial companies but also for any organisation that may encounter unexploded ordnance.
Operating in the high risk world of explosive threat, in particular C-IED search and clearance operations in conflict-affected areas such as Iraq, their work makes locations safe for reconstruction and stabilisation. The restoring of vital humanitarian services such as water treatment plants, hospitals and schools cannot begin in these areas until they are clear of explosive threats.
Livewire has been on a journey with Optima that started with a rebrand project. We immersed ourselves in to their incredibly complex world, leant about the challenges, high standards and the people in the business who are exceptionally brave. We developed the new brand around their three core propositions, Operations, Training and Advisory services. This encompasses the physical search and clearance of explosive threats, training the MOD, government personnel both domestic and foreign and providing advisory services on threat mitigation and Rule of Law.
The brand has been successfully travelled the world with Optima's work and has already become established and recognised by customers, donor nations, governments and their peers alike.
Livewire has delivered the entire marketing suite for Optima including a website, printed collateral, office branding, business documentation, signage, branded merchandise and clothing.